Marty Cagan // Product Discovery
Marty Cagan · Partner, Silicon Valley Product Group
Wow, my guest this time is able to see through the matrix 💊: It's Marty Cagan, inventor of product discovery and best selling author of the book "INSPIRED", one of the partners of the Silicon Valley Product Group and potentially the biggest eye-opener for 90% of the delivery organizations out there: We are most likely doing our job wrong!
He saw so much different product and delivery orgs from Apple to Google to Spotify and talks about his learnings:
- How agile is interpreted wrong in most companies
- How modern organizations waste their resources
- How to tackle product discovery and user testing
- Autonomy vs. Empowerment
Thanks Marty, it's been a blast!
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Partners.
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